Most people haven’t thought about how an e-book can help their business. Maybe you are deterred by the notion of writing the book itself or unsure of how to go about the publishing process. I want to let you know that publishing your book does not have to be a difficult task. In fact, it’s quite easy, and as you’ll find out below, the benefits far outweigh any doubts you may have about writing your own e-book.
The type of e-book we’re talking about here is one that is well-written and can provide some value to your target audience. You want to avoid writing something that simple exists to sell your product. Rather, try to focus on a topic that your business knows a lot about and that you can provide some insight into for your readers.
Content
The best part about writing your own e-book is that you already have all the knowledge behind your business’s industry. This makes it a lot easier to come up with content that is relevant and useful. Rather than starting from scratch, think about all the content you already have on the web (articles, blog posts) and how you can re-purpose that content to make it work for you in your e-book.
Establishing Yourself as an Expert
The best thing an e-book can do for your business is establish you as a credible resource for those who are possibly interested in your services. People will read your e-book, realize that you know what you’re talking about, and therefore be more likely to contact you if they need help with something that falls under your area of expertise. Additionally, writing your own e-book will establish you as a published author in your field. As a published author, clients will not only be more likely to trust in what you have to say, but it’ll make it a lot easier to establish connections with new business partners.
Promotion and Marketing
E-books are a great way to promote and market your business. Give your book away for free and let it serve as a preview of bigger products you have to offer. Use your book as a marketing product to gain media attention, or even as a means of getting your business featured in newspapers, magazines, or blogs. Having your own e-book will give you an opportunity to build your brand and get your message across to a wider audience.
Building Loyalty
Asking people to input their e-mails before they can download your e-book will allow you to grow your mailing list and increase your fan base. This list can also be useful for generating leads for your business or for sending out general e-mail updates about business news and events. People who download your e-book will also be more likely to like your page on Facebook and follow your stream on Twitter, increasing your social media outreach.
A Book is the New Business Card
In today’s business world, it’s no longer enough to make use of traditional marketing methods. With an e-book, you’ll be able to establish your authority and stand out among the competition by creating something unique to you and your business. But don’t take my word for it—try it out for yourself!
Click HERE to get started on the path to publishing your own book.
By: Sabina Muslimovic
